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Mon-Sat: 10am - 5pm Closed Sundays and Bank Holidays

The Persuaders

24.00

CHOSEN AS A BOOK OF THE YEAR BY THE GUARDIAN, NEW STATESMAN AND THE IRISH TIMES

‘Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility’ The New York Times

A riveting insider account of how activists, politicians, educators and citizens are working to change minds, bridge divisions and save democracy

The lifeblood of any free society is persuasion: changing other people’s minds to enable real change. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. People increasingly write each other off instead of seeking to win each other over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the sceptical. And leaders who seek to forge coalition are labelled sell-outs.

In The Persuaders best-selling author Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a co-founder of Black Lives Matter; a leader of the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of colour; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; and an ex-cult member turned QAnon deprogrammer.

As they grapple with how to “call out” threats and injustices while “calling in” those who don’t agree with them but just might one day, they point a way to healing, and changing, a broken society.

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Giridharadas proves how senseless it is to lambast ideological opponents, especially when they're actually goodhearted and persuadable. Reassuringly sane, The Persuaders shows people are often less hardline and more conflicted than they seem
The Irish Times, Books of the Year

I was fascinated by The Persuaders by Anand Giridharadas – it's changed my view on the way we can (or can't) change people's minds
New Statesman – Erica Wagner

The Persuaders provides the urgent wisdom we need to fix our broken world. It is a call for an army of persuaders-the teachers, listeners, and peacemakers willing to take the necessary risks to have a working society again. In a culture where everyone we disagree with is written-off, Giridharadas asks us to write our neighbors, friends, and family members back into our lives. This is the book every reader needs now, because we need each other more than ever
Min Jin Lee, author of Pachinko

An engaging and provocative study of the dangers of political purity
The Observer – Emma Brockes

Illuminating and entertaining . . . while the world seems to counsel despair, The Persuaders is animated by a sense of possibility
The New York Times

A handbook for defending democracy
CNN

An incredibly hopeful book . . . Every now and then, I come across something that makes me think in a completely new way, and this was one of those times. . . . It's just so good
Bren� Brown, Unlocking Us

Giridharadas has already established himself as a major chronicler of one of our great divides – the disparities of income and opportunity that undergird American plutocracy. Now he turns his attention to another kind of gulf, one that's just as endemic and dangerous: ideology. It's one thing to diagnose and quite another to offer real solutions, but in this wide-ranging and profound book, Giridharadas explores real strategies for bridging these divides by finding a language in which we can speak to one another, and persuade. Reading The Persuaders I felt something I hadn't in quite a while: a tremor of hope
Patrick Radden Keefe, author of Empire of Pain

At the heart of The Persuaders is an immense spirit of generosity. With clarity and nuance, Anand Giridharadas paints portraits of people who are pushing the boundaries of traditional political paradigms, and whose work serves as a clarion call for all of us to imagine a new set of political possibilities. It is both a challenge and an affirmation. This is a guidebook to a better world
Clint Smith, author of How the Word Is Passed

I was profoundly moved by The Persuaders. It is full of counterintuitive wisdom for repairing a broken world. In a cynical and hate-filled culture, what would it take for us to become persuaders? The beautifully written profiles are affecting and urgently needed because our world can no longer wait.
The Sydney Morning Herald, Best Books of 2022 – Min Jin Lee

So unique, and so compelling . . . The book injects nuance and humanity into debates and dilemmas that are all too often fatalistic and cynical. The Persuaders brings its subjects to life, portraying their successes and struggles in a way that manages to leave the reader with a sense of solidarity and hopefulness, a conviction that the project of democracy is not lost, and an inspiration to get to work
The American Prospect – Adam M. Lowenstein

The Persuaders is the book we need right now. Giridharadas gets unmatched access to some of today's most important movement-builders, and then explains how they've gotten more people to buy in to their movements without selling out. Persuading in a time of extremes is not easy, but Giridharadas proves it's possible. Readers will walk away more optimistic and more capable of forging coalitions in their own lives and in the world
Heather McGhee, author of The Sum of Us

Weight 0.573 kg
Dimensions 240 × 162 × 33 cm