Author Guy Kawasaki Published by Penguin Books ISBN 9780241187265 EAN 9780241187265 Bic Code Cover Paperback
In stock (can be backordered)
There’s no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles and websites that many startups get bogged down to the point of paralysis. Or they focus on the wrong priorities and face bankruptcy before they discover their mistakes. ‘The Art of the Start’ solves that problem by distilling Guy Kawasaki’s two decades of experience as one of the most original and irreverent strategists in the business world.